Ten Reasons Why Online Surveys Are The Future of Marketing

ONLINE MARKETING

Customers are tough cookies. They're extremely media aware
and increasingly cynical – it's a clever marketeer who can
get under their skin. Online surveys reinvent the
traditional format and offer a unique way of interaction –
all the benefits of the internet without the programming.

Here are ten reasons why they may be the silver bullet
marketeers' need, complete with examples supplied by Martin
Day, managing director of Survey Galaxy - one of a new
breed of websites making online surveys quicker and cheaper

1. It's cheap as buttons

Select the right survey website and creating surveys can be
free of any charge and the cost to publish is minimal.
Useful information harvested from surveys can be reused and
repackaged in other marketing and PR for use in press
outlets making it a very efficient form of information
gathering.

2. It's easy peasy

Anyone can develop an online survey. Survey sites allow
people who are interested in the benefits of surveys, rather
than technicalities, to side-step the required programming
skills and create relevant up-to-the-minute surveys,
instantly – surveys that are even easier to complete than
they are to make.

3. Anyone can play

Once the survey is online it's a simple step to promote it,
either through email (with a link enclosed), via a link
from a website or referenced by other forms of advertising.
Anyone who has the link can be connected instantly to the
survey, at a time that's convenient to them, 24x7.

4. We've all got an opinion – and we like to give it

Customers like surveys – they're not seen as spam, but as
an empowering opportunity to make their voice heard and a
chance to have an impact on a brand. They can be
particularly good for broaching sensitive subjects with
concerned employees; a survey asking a workforce on their
opinion of change allows the key issues to be raised in a
positive way and encourages employee participation. Online
surveys allow the message to reach each individual and
invite feedback in a manageable form.

5. Get inside their heads

You can lead a customer to an advertisement but you can't
make them think. Surveys actively engage the respondents,
who think about the question before giving their response.

6. Beautiful relationships start here

It needn't all end at the end of the survey – while you
have their attention and are in the mood you can ask if
they want to sign up for more information or a regular
newsletter – making the most of the window when you have
their interest.

7. If you like this, you'll love…

Perhaps one of the strongest elements in a survey is the
ability to make inspired or useful connections instantly
to other areas. By including links within the survey to
websites that offer detailed information you are able to
reinforce the marketing message.

8. Subtly does it

Surveys can be used to associate a product with positive
attributes. By listing the many features of a product and
asking the respondent how important they are, regardless
of their response, the product will be associated with
the features; if they are rated as important the positive
impact is endorsed by the customer.

9. It's not just about selling

A survey is an effective, quick and easy method to
promote and gain acceptance for a difficult proposal;
maybe a public body trying to gain acceptance and support
for a particular scheme. Take the example of a city
trying to gain support from the general public for their
bid to host a future Olympic Games. A survey can explain
each benefit putting the respondent in a much better
position to appreciate what the real advantages are that
might just combat any negative headlines. As well as
promoting the cause, useful feedback is gained that can
be used to fine tune the overall marketing strategy.

10. Fresh topics engage interest

Thinking laterally a lively and imaginative approach to
surveys can provide the 'hook' to engage respondents. The
survey subject can be focused towards a particular group
on a subject close to theirs hearts. The survey's
marketing message can take the form of a simple brand
awareness message by stating that 'this survey was
sponsored by brand name', or by finding a link from the
subject matter to the product – something that is
surprisingly easy and highly effective. Discover the
benefits of including in your website a Public Survey
section as many people who enjoy completing crosswords and
doing word puzzles enjoy completing surveys. Having a
public survey notice board as part of a website is a low
cost and automated method that helps to increase traffic
and establish a loyal and returning following. Unlike
discussion boards there is no opportunity for people to
disrupt the site by inappropriate remarks as the survey
results are displayed in summary form enabling them to
dispense with moderators free and maintenance.

Many of the techniques and a few more to boot are
contained in the following sample survey:-

http://www.surveygalaxy.com/surPublishes.asp?survey_id=956

About Author: Martin Day is owner of Survey Galaxy Ltd. Article Source: http://EzineArticles.com/?expert=Martin_Day

Earn Money Through Banner Advertising

ONLINE MARKETING

When it comes to investing money in a business, going for online business would be a good option. With the changing scenario of market we can see that Internet business is doing quiet well. Online advertising is the real source of income for an online business, as it helps to generate revenue. Among several online advertisements banner advertising is the most accepted form of advertising that helps in making good money. A banner advertising company can sell a banner ad to earn money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad.

A banner advertisement is really very attractive and of course generates a big traffic on the website. People get influenced with the banner ad displayed on the site and even click the ad to know about it. To increase the number of clicks on a banner advertising the ad must be placed on the top of the website to gain the attention of visitors at their first sight. Banner advertising can work as an effective tool of online marketing and it will also help you to keep a trace of the traffic it generates. Tracking the traffic will give you a perfect idea about the reach of the banner ad. A banner advertising works exactly on the concept of advertising where it aims to capture the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.

To make the business of banner advertising a success you can even enroll the services of a digital marketing agency. These kind of agencies are very professional in their work and utilize different marketing tools to make the clients online business flourish. There are number of banner advertising agencies nowadays that act as a perfect interface between the advertisers and the audience to see if things are moving in perfect direction.

So those who want to want to earn money through online business must go for banner advertising. Get attractive banners designed to place them online to attract traffic and in turn earn good sum of money.

Deepak Kamboj is an expert writer, he is currently associated with Rupiz Media Ad Network, a leading online media buying agency. He has been efficient in providing useful information about banner advertising, online advertising, online ad agencies online marketing company, web banners.

Article Source: http://EzineArticles.com/?expert=Deepak_Kamboj

Educate Yourself to Succeed in Internet Marketing

ONLINE MARKETING

More and more people are considering the World Wide Web as a great opportunity
to offer their products and services to a new, bigger market or even as a chance
to create entirely new businesses online.

Even if the perspective to reach millions of potential customers is surely exciting,
the truth is that internet marketing is more difficult than it may seems and
if you don't have a sufficient experience you will usually waste a lot of time and resources
doing things that don't produce the results you expect.

For this reason, seeking advice from competent internet marketing experts is
essential if you want to succeed online.

Hiring a consultant can be very expensive, but fortunately this is not the only
possibility.

In fact you can utilize one of the many internet marketing informational
products (like books, manuals or ebooks) that are available online.

There are complete courses that deal with every possible aspect of the entire process of building, managing and promoting your business online.

Other products concern very specific topics like how to write effective advertisements or sales letters, or how to promote your site on search engines.

You can usually choose among a great variety of media formats: printed manuals,
downloadable ebooks that allow you to use the product immediately, CD-ROMs,
or even videos and audio tapes, if reading a big manual is not something for you.

The only risk is to be confused by so many possible choices.
So how can you determine the product more suited to your needs?

When I need to decide about the purchase of an informational product, the first thing I do is reading each and every page of the author's site.

You may think that the informations on a site designed to sell a product are, by definition, not objective.

But you can still find a lot of useful elements that will help you with your decision.

The following are the most important for me.

1) How is the product presented?

Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.

They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.

Disappointment is the only thing you will earn from an informational product that is presented like a 'magic recipe' to make money fast and without efforts.

2) How many details the author gives about him/herself especially with regard
to past business experiences?

You want to be sure that you are about to spend your money to learn proven techniques
successfully tested on real businesses not some vague theory.

3) Does the site contain customers testimonials? Do they sound genuine?

A testimonial should be always followed by a full name, a website or email address so that it can be verified.

4) What kind of guarantee is offered should you dislike the product once you have purchased it?

Ideally every good informational product should be covered by a full money back guarantee
as it's always the best protection for your investment.

If you pay attention you will find many other elements that will tell you a lot about the author and the product he/she sells.

Learning how to market online is an ongoing process.
Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.

You are welcome to use our site (see the link below) as a starting point of your quest for your ideal internet marketing informational product.

Mike Paolieri is webmaster and co-owner of Online-Marketing-Infobooks.com a comprehensive directory of internet marketing eBooks, manuals, articles and other informative resources. http://www.online-marketing-infobooks.com

Article Source: http://EzineArticles.com/?expert=Mike_Paolieri

Internet Marketing Success

ONLINE MARKETING

Since you are reading this, chances are you have the dream of building a profitable Internet business. Perhaps your dream is only for a second income to supplement your current paycheck. Or maybe you dream of building an Internet business which will replace your current job and enable you to leave the "rat race" forever! No matter which level of success you dream, the basic characteristics of all successful Internet marketers are the same.

First of all, the size of your dream matters. By size, I do not mean how much money you dream of making. Instead, what I mean is how deep your dream runs. Is its foundation strong enough to weather all the negatives which you will encounter early on? Sometimes friends, family members, and even spouses can be skeptical of your dream. Since your dream will not produce tangible results in the beginning, the dream must be strong enough to withstand all the negativity and setbacks encountered early on. Dream Big - Dream Strong!

Next on the list is an Internet marketer's ability to look at failure in a positive way. Every single successful Internet marketer experienced many failures before earning their first $100 of online income. Since there are no exact scripts to follow, every marketer has to discover their own unique path to success. This takes time and does not happen on the first or second attempt. In fact, a beginning marketer may try and "fail" 5 or 10 times with various ideas before gaining traction and profiting with just one. The trials and errors experienced should be looked at as "the learning experience" required for success. Beginners must learn the fine art of Failing Fast!

Successful Internet marketers must have an outstanding work ethic. There is no room for laziness in this business. Only self-starters and highly motivated people need apply! Nothing is easy with respect to building an Internet business. Contrary to many misconceptions by beginners, there are no secrets to easy money online. Instead, countless hours are required, alone with just a computer, to produce anything at all which might resemble success. Beginners severely underestimate the amount of time required to succeed online. Too often they see the high-flying guru's enjoying the good life with 7 figure incomes and nearly non-stop vacations. Not so obvious are the years of hard work it took to enjoy that level of life style. Dig in, work hard, and success will show itself. Remember, always practice Relentless Focused Action!

Lastly, successful online marketers must step away from "Dilbert Cube" mentality and think out of the box. I know it may sound cliché, but beginners who try to find a "paint by numbers" system for success are always greatly disappointed! Online success requires tapping into rivers of creative juices. An Internet marketer's success is always based on how well he or she can weave together massive amounts of creative thinking, tried and proven Internet marketing principles, and a huge doses of "get it done" mentality.

Just as with conventional businesses, the success rate for those who attempt building online businesses is quite low. Although there are no guarantees in this business, the four characteristics outlined above are, for all practical purposes, required for success. It is difficult to imagine, without lottery-winning-luck, that anyone could pass go and achieve Internet success without these traits firmly rooted in place. Dream big, work hard, stay positive and seek out your own path; that is the road leading to your dream!

Steve Weber quit the rat race and now works full time from his home. Want to learn how you can do it too? Click here for a free video http://www.weberinternetmarketing.com/videos/video-weber.htm

Article Source: http://EzineArticles.com/?expert=Steven_Weber